Get Involved: Consumers
Local Bike Shop Week celebrates the community and culture behind independent bike shops, giving specialist IBDs the chance to highlight what makes their shop stand out, why consumers should shop local, and what sets them apart from bigger national retailers.
Local Bike Shop Week opens its doors to everyone, from experienced riders to first-timers and children.
Today, it is so important for communities to work together to put the indie shops back at the heart of the UK’s towns and cities, and this is what Local Bike Shop Week aims to do.
Feel free to read up more about the history of Local Bike Shop Week and the success that previous years have brought to the cycling industry here.
How you can get involved
Are you passionate about cycling and supporting your local bike shop? Below are just a few ideas on how you can get involved with Local Bike Shop Week and celebrate all that your nearby bike shops have to offer.
- Ask your local bike shop anything! Visit a participating Local Bike Shop Week store during the celebration week to find a welcoming environment and experienced mechanics who can answer all of your burning questions!
- Encourage your local bike shop to take part. There are plenty of ways in which your nearest bike shop can get involved in the week, such as running promotions in-store, offering a free basic repair session/workshop, organising guided bike rides or fundraising for a shop charity ride. Suggesting these ideas and encouraging them to participate will significantly benefit their shop.
- Spread the word to family and friends. Encourage your loved ones to utilise the bank holiday weekend by considering purchasing a new bike or some accessories at their local bike shop. Maybe you can even take your new purchases for a spin together over the long weekend!
- Post on social media. Posting on social media helps to reach new audiences by spreading the word far and wide. Below are some tips on how you can fully utilise a tweet, Facebook or Instagram post in order to maximise engagement.
- Share a favourite memory that you’ve shared with your local bike shop. The Local Bike Shop Week team would be happy to share your personal stories to demonstrate what local bike shops can bring to their communities and what a knowledgeable, bespoke shopping experience can bring to each individual.
Social Media
Spread the word to your friends and family offline and online, and encourage more people to get involved! This will not only help to boost footfall to your local store but also give you the chance to highlight why you feel passionately about cycling, as well as the benefits that you see from shopping local as opposed to with bigger national retailers.
If you’re ever stuck for something to post about, use the Local Bike Shop Week social media accounts for inspiration. Our social media accounts are Facebook, X/Twitter, LinkedIn and Instagram.
Take a look at our social media pointers to reach more people:
- Spread the word with the hashtag #SupportYourLocalBikeShop.
- Tag Local Bike Shop Week in your posts. The @tag for Facebook, Twitter and Instagram is @LBSWeekUK. We will then repost your content to help you increase your reach!
- Always include the url Local Bike Shop Week
- Try to attach an image. You can use the “We are taking part” images provided by Local Bike Shop Week, or even a photo of your local shop!
- Use local @tags and #hashtags to amplify your audience, e.g. #Brighton. The generic hashtags are good too, e.g. #WednesdayWisdom, #FridayFeeling, etc.
Get in Touch
Local Bike Shop Week is organised by the Association of Cycle Traders. If you have any questions or you’d like to let us know how you are promoting the week, send us an email at info@localbikeshopday.co.uk.
